A Woman’s Life Through Dougal’s Eyes

Dougal Wilson’s latest spot for John Lewis (produced by Blink with VFX from MPC) flexes both his stronger and often contrasting skills; “in-camera” trickery whilst maintaining even pressure on the viewers’ heart strings.

The ambitious camera-move in this spot is an evolution of some of Dougal’s older work in the same vein (see Jarvis Cocker – “Don’t Let Him Waste Your Time” and Boots – “Bus Journey”) . While most folks get wrapped up in the technical aspect of such a project, Dougal continues to focus on the nuances of performance and warmth in cinematography that make this piece his own.

This is yet another prime example of the importance of a singular vision in an industry that can risk being diluted by technique-driven work and the sacrificed narrative that can come as a result.

Agency: Adam & Eve, London
Creative Director: Ben Priest
Copywriters: Ben Tollett, Emer Stamp, Steve Wioland, Matt Woolner
Art Directors: Ben Tollett, Emer Stamp, Steve Wioland, Matt Woolner
Agency Producer: Leila Bartlam

Production Company: Blink, London
Director: Dougal Wilson
Executive Producer: James Bland
Producer: Matt Fone
DP: Dan Landin
Offline Editor: Joe Guest @ Final Cut

Post-Production: MPC Producer: Louisa Cartwright
TK: Jean-Clement Soret
Flame: Dan Adams, Tom Harding, Byron Woodfinden
Shake: Olivier Jezequel
Sound Studio/Engineer: James Saunders @ Jungle