RIP Boards Mag

As of less than an hour ago, every form of industry chatter has been focused on one thing: the end of Boards Mag. It has been confirmed that the 10 year run of one of the leading mags on commercial production has come to an end.

The amazing editorial crew of Rae-Ann Fera, Ed White, Kevin Ritchie and Christine Clarke consistently elevated the creative dialogue from their in-depth writing to their global events — and we’re all better off for it.

As friends of Motionographer, we’ve been humbled by their continuous support. We’ll all be waiting in anticipation to see where you land next. Until then, take a breath and have some drinks for us in Toronto tonight!

Statement from Boards:

It is with sadness that we inform you that Boards magazine has ceased publishing immediately. Established in 1999, Boards rapidly evolved into one of the world’s most respected media brands serving the international advertising and commercial production community. Over the years we’ve built a legacy of cutting-edge journalism that helped to unite a disparate market with unflinching perspective and insight.

Each month we took the pulse of the industry and pointed the way towards new opportunities for our entrepreneurial readership. There wasn’t a single moment that we didn’t consider how our efforts might contribute to a better industry for all. Through that lens, we hope we made a difference.

Major long-term trends over the past several years have forced our clients to re-evaluate their business models and the recent global economic turmoil has simply accelerated that need. This process will take many years to unfold but, ultimately, this business will thrive once again in a new form by harnessing the sheer creative force from which it was born.

It has been a pleasure to serve you all of these years. We thank you for your undying support, all of the good times we’ve shared and, most of all, wish you much success as you tackle this brave new world.