Cocoe : Fondo Del Agua (Water Fund)

What’s not to like about this? To me, anyway, this is another one of those ‘tick-all-the-right-boxes’ kind of spot. Cocoe, the Madrid-based multidisciplinary design studio, was commissioned by Shackleton, to create this spot for the Spanish government, which promotes:

“Fondo de cooperación para agua y saneamiento”- a public institution dealing with water supply and sanitation tasks- is a project that meets one of the “millennium goals”: reduce the proportion of  people without sustainable access to safe water and basic sanitation by 2015.’

It supports a humanitarian cause, carries a social message. (tick). Stylistically, it’s adorable, friendly and very accessible. (tick). Technically, it’s well executed, the animation of the characters, especially the little girl and her dog, simply delightful. (tick).

Just like the Story of Kakenya which was posted last week, pieces like this gives me hope, that as animators and designers, we can use our skills for the greater good! Keep ’em coming, I’d say!


About the author

Lilian Darmono

Born and raised in Jakarta, Indonesia, Lilian moved to Singapore and eventually Australia for her studies, eventually graduating from Swinburne NID in Prahran, Melbourne. She then worked in print design before deciding to switch to the field of Motion Design in late 2003. Her obsessions include travelling, illustrating, and cats. She is currently in the London leg of her 'Mograph Tour Around The World', and calls Melbourne home.



totally delightful!! kind of reminds me a bit of this bright, fun video by Olivier Barre –


This is a wonderful spot! I really love everything about it. It’s so pure and sincere, something I find is lacking in a lot of PSA’s today.

Anders Hattne

Nice. Parts of it look inspired by Kristofer Ström and his Minilogue stuff.

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