Jacksonkarinja Rebuilds A City for Skaters

Jacksonkarinja of Rabbit morph an entire city into a living skate park in the 2-minute, live-action trailer “Transform” for Ubisoft’s new Shaun White Skateboarding video game. *Note, this is a Directors cut.

Client: Ubisoft
Title: “Transformation” :120
Airdate: Currently online
Location: Downtown and East Los Angeles
Production Company: Rabbit, Bicoastal
Director/DP: + jacksonkarinja
Line Producer: Gian Colombo
Exec. Producers: Douglas Howell, Joby Barnhart
Advertising Agency: Cutwater, San Francisco
Executive Creative Director: Chuck McBride
Creative Director: Ali Grayeli
Art Director: Marcus Cross
Copywriter: Ray Connolly
Agency Producer: Mai Huynh
Director of Broadcast Content: Jennifer Golub
Editorial Company: Arcade, Los Angeles
Editor: Nathan Petty
Asst. Editor: Aaron Owen
Producer: Ali Reed
VFX Company: Ring of Fire, Santa Monica
Executive Producer: John Myers
VFX Supervisor/Creative Director: Jerry Spivack
VFX Producer: Casey Conroy
Asst. VFX Producer: Candace Niikura
Online Editors: Brian Shneider, Shelly Dutcher
Flame Artists: Brian Shneider, Shelly Dutcher, Trent Shumway, Brian Petras, Tony Graf, Renee Tymn
CG Artists: Andrew McMasters, Leigh Rens, Joe Langmuir
Graphics: Justin Sucara, Marvin Chua
Matchmoving: David Sudd, Paul Hopkins, PvP
Digital Matte Painter: Ron Gress
Colorists: Shelly Dutcher, Brian Shneider
Music/Sound Design: Human, Worldwide
Skaters: Matt Bennett, Greg Crain, Johnny Layton, Jordan Vititow,
Derrick Wilson

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I like it a lot, i think it has same spirit as the Lakai spot:
This one is great too!

Simon Robson

Looks great and a sweet idea too


How do you think they integrated the skaters with the ramps that where being created during a few of those sequences? Where those ramps 3D and where the skaters composited in via greenscreen?


It was all live action footage. No green screens, and the guys in flame just ‘erased’ the actual ramps. Then we added the cg on top, did some roto and color correction and comped it all back together again in flame.



would love to see a making of or behind the scenes on this. Pretty slick!!!!

Simon Robson

Yep, that would be great

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