Psyop: Fage “Plain”

With the lead-up to F5 taking up so much of our time at Motionographer, we were admittedly led astray and almost (keyword: almost) let a piece of stellar quality slip between the cracks. But as they say, better late than never.

Last month, Psyop released a piece unique to its typically CG pipeline and something that —on YouTube alone— has already garnered over 5 million views. In Plain, for Greek dairy company, Fage, Psyop was forced to rethink it’s pipeline when they discovered they would only be allotted two short weeks of post-production time. By approaching most of the shots in-camera and integrating CG only when absolutely necessary, the team of artists rose to the challenge and created a piece that is not only hauntingly beautiful, but a testament to their ingenuity.

In an exclusive Q&A with additional behind-the-scenes artwork, we caught up with Psyop to find out exactly how they did it. Check it out here.