Chipotle? Yes, Chipotle. In an effort to raise awareness concerning food issues and promote sustainable food systems, they’ve commissioned Back to the Start, a short film by Johnny Kelly, scored by Willie Nelson’s rendition of Coldplay’s “The Scientist.” In Kelly’s signature style, we follow a farmer’s life as his family farm turns into an industrial animal factory, and what follows from there.
Production photos from Johnny’s Flickr and a behind the scenes video after the jump.
Credits
Client: Chipotle
Agency: CAA and Chipotle
Title: Back To The Start
Length: 2:20
Production Company: Nexus
Nexus Director: Johnny Kelly
Nexus Exec Producer: Cedric Gairard , Chris O’Reilly Charlotte Bavasso
Nexus Producer: Liz Chan
Nexus Production Managers: Claire Thompson, Alistair Pratten
Director of Photography: Matt Day
Camera Assistant: Max Halstead
Model Assistant: Joe James
Electrician: Aldo Camileri
Model Rigger: Gary Faulkner
Character Animator: Gary Cureton
Set Animator: Matthew Cooper
Compositors: Alasdair Brotherston, John Taylor
Production Designer: Graham Staughton
Art Department: Gordon Allen, Ben Côté, Joe Kirton
Studio Manager: Elizabeth Day
Models: Bob @ Artem
Music Supervision: David Leinhart at Duotone Audio
Music Producers: Justin Stanley and Doyle Bramhall
Content Manager: Liz Graves
Artist: Willie Nelson
Sound Design: Barnaby Templer @ Fonic