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Saul Bass’s Bell System Pitch

Posted February 2, 2012 by Brandon Lori

Straight from the AT&T vault, Saul Bass’s 26 Minute pitch video to AT&T, introducing the new look: the largest corporate identity design in American history, at the time.

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Tags: branding, logo

4 Comments

Helio Vega February 2nd, 2012

Lovely!
Also, you can remember Saul’s work watching this Main Titles Documentary by mr.Bass here:

Brandon Lori February 2nd, 2012

Nice! Thanks for sharing, Helio. The new book put out on Bass’s work is really extraordinary, too, if you haven’t seen it. We’re looking to do a book review of it here for the site, as well.

Helio Vega February 3rd, 2012

Great Idea, Lori.
if you need it, I can collaborate with you, guys

Keep doing this great site

Andrew Hoeveler February 2nd, 2012

This is as appropriate then as it is now. Can you imagine commercial pitches today incorporating a well-designed, critical look at the Iraq War, Wall Street, the do-nothing Tea Party Congress, The Occupy Movement, AIDS in Africa? Today, the industrial world wants to sweep reality under the rug and live as though the world of commerce exists in a vacuum, disconnected from the rest of the world.

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