Super Bowl XLVI Roundup: Psyop for MetLife – “Everyone”

While we can’t speak for everybody, we were generally underwhelmed by the assemblage of usually impressive commercials to air during Super Bowl XLVI. Unquestionably, game day saw an onslaught of auto spots, and while we’re not here to argue the cool factor of Clint Eastwood selling us a Chrysler or Matthew Broderick dishing out another Ferris Bueller movie, what works for the slick, more agency-driven sites doesn’t always work for Motionographer. That said, we saw one spot(s) that we felt deserved a little love.

In an epic reunion of classic cartoon characters from years gone by, MetLife’s Everyone, created by Psyop and agency CP+B, hold an all-star family reunion of old-school toons. Not since Roger Rabbit have animation fans seen so many of their childhood pals together in one super-nostalgic, simply awesome homecoming. The piece trots back in time to the days of Peanuts, Warner Brothers, Filmation and Hanna-Barbera but stops short of bridging the generational gap with the Nickelodeon, WB, and the Disney Channel era of TV toons. After all, who better than He-Man — 80s hand-drawn muscleman and defender of Eternia — to ensure the financial security of every family, everywhere? And, if you’re inspired to geek out even more, then check out the mini-spots below and watch Voltron do The Robot, Snagglepuss throw a tantrum, directors search for Waldo or  Yosemite Sam have a celebrity-style meltdown.


Voltron Doing The Robot Between Takes of MetLife’s “Everyone”

Snagglepuss Won’t Be Ignored — Behind-The-Scenes of MetLife’s “Everyone”

Director Searching For Waldo on the Set of MetLife’s “Everyone”

Yosemite Sam Melts Down on the Set of MetLife’s “Everyone”


Stephen Fitz

I’m probably going to regret asking this, but just in case I didn’t miss it, who made ’em?

Brandon Lori

You read our mind! For the sake of getting this up before the wave of post-Superbowl interest had passed, we posted it today, but we’re still diggin’ around to find that all-important nugget of information. That said, the agency is CP&B. If anyone has any ideas, we’d love to know! :-)


I saw credits for Psyop and 6 Point Harness.  That said, I find these all in one lots of characters coming together a real bore.  It’s the equivalent of those monster jams at the end of benefit concerts with 25 people on stage all mauling the same song, but out of tune.  If you look at the spot, they have so many characters to deal with at once, that you could hardly enjoy the animation on any of them.  Lousy idea for character stuff…


Great job Laurent from PSYOP LA!

Shannon Stephaniuk

Agency is CP+B & Psyop LA did them – headed up by Psyop Creative Director Laurent Ledru. 


The writing is not funny. Sorry, I had to say it.

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