We all know how horrible factory farming is by now, but what’s interesting about this particular campaign is that it seeks to maintain its Television airspace through viewers’ donation. If there is one ad that deserves to be watched instead of getting chucked aside by channel-surfing or toilet-going, this is it. As a friend of mine said, ‘if this doesn’t stop factory farming in Australia, nothing would’. Consider making a donation, folks. Or at least think twice about where that packet of meat you’re buying came from.
Frame Set Match (FSM) of Sydney did the wonderful job of bringing this chorus of animals together. Full credits and more about the process and the story behind this ad can be found here.
Thank you for the nudge, Guy and Stefan.