This mock commercial is just too much fun not to share. I only wish real clients had the guts (pun intended) to fund this kind of work.
Cinesite created this project as a showcase for their artists. With superb comedic timing, lushly rendered animation and brilliant creature work, I’d say it’s a slam dunk. The short was written and directed by Animator Alvise Avati and produced by Animation Director Eamonn Butler.
Cinesite on the look development:
The look of the lunar environment is based on NASA film footage and actual lunar photography. Eamonn says, “At the start, the film is quite serious in tone and then it develops, becoming more dramatic as it progresses before ending on a surprise. To support this, the environment needed to be photo-realistic. We also wanted to push the animation and effects as far as we could to make the film as dramatic as possible before the payoff.
Tip o’ the hat to Todd Akita.
Written and Directed
Alvise Avati
Producer
Eamonn Butler
VFX Supervisor
Richard Clarke
Art Direction
Jean-David Solon
Concept Art
Andrea de Martis
Modelling and Rigging
Grahame Curtis
Royston Willcocks
Richard Boyle
Animation
Alvise Avati
Eamonn Butler
Peter Clayton
Tom O’Flaherty
Adam Bailey
Texture Artists
Nicolette Newman
Gary Newman
FX Animation
Andreas Vrhovsek
Luke Wilde
Lighting and Compositing
Zave Jackson
Nikos Gatos
Jonathan Vuillemin
Dan Harrod
Joel Bodin
Editorial
William Marshall-Wilkinson
Christopher Learmonth