Buck’s “Factory” for Facbeook is a masterclass in live action motion design and typography.
After cleaning out their local art supply store, the team got busy gluing, taping, painting and crafting a dizzying array of typographic elements that somehow all work together, despite their disparate styles.
Stop motion, traditional 2D animation and CG techniques all blend seamlessly with the shot elements, creating a whimsical sense of limitless possibility, which nicely echoes the aspirations of the spot’s VO.
The credits list shows this was an intense team effort. Antfood’s inventive sound design deserves some props, as it punches up the weird factor while also providing a shared foundation for the vignettes.
BUCK
Ryan Honey
Maurie Enochson
Emily Rickard
Alex More
Eric Badros
Anica Cramer
Daniel Beldy
Kaitlyn Mahoney
Joe Mullen
Jenny Ko
Steve Day
Joshua Harvey
Doug Wilkinson
Susan Yung
Kenesha Sneed
Joe Mullen
Gunnar Pettersson
Jenny Ko
Kendra Ryan
Ege Soyuer
Trevor Conrad
Joshua Harvey
Yuki Yamada
Paul Kim
Takuya Hosogane
Gunnar Pettersson
Nick Petley
Moses Journey
Esteban Esquivo
Daniel Coutinho
Ege Soyuer
Claudio Salas
Jens Lindgren
John Niehuss
Alex Dingfelder
Dony Permedi
Eyad Hussein
Wing Sze Lee
Eric Pagtaconan
Yoav Shtibelman
Brittany Dreher-Metts
Kendra Ryan
Simon Ekstrand Appel
Nick Petley
Masanobu Hiraoka
Moses Journey
Daniel Coutinho
Nick Petley
Jon Lorenz
Will Voss
Rachel Keyte
Ash Wagers
Rotomaker
Jonpaul Douglass
Andy Melo
Laura Yilmaz
Karen Knighton
Musa Brooker
Amy Ketchum
Kendra Ryan
Laura Yilmaz
Simon Ekstrand Appel
Kenesha Sneed
Jenna Watt
Tripp Watt
Samuel Johnson
Antfood
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