NFL GameDay / Trollbäck+Company
WINNER / TV / STREAMING > SPORTS GRAPHICS
CATEGORY DESCRIPTION
A system of motion graphic elements intended to present information within a sports program for television or streaming
PROJECT DESCRIPTION
Trollbäck+Company’s flexible design system for NFL GameDay’s 360° refresh prioritizes digital and unifies the brand to enable consistent cross-platform clarity. Placing a premium on authenticity, directness, and surprise, the design combines a bold use of team colors with football iconography to strike an emotional chord with fans. The editorial approach puts the players and franchises first, generating drama through movement and editing.
CREDITS
Chief Creative Officer:
Alex Moulton
Executive Producer:
Erica Schrager
Creative Director:
Jorge Peschiera
Producer:
Shannon Moore
Art Director:
Mike Batista
Lead Animators:
Ben Nichols
Jon Smith
Designers:
Sarah Cohen
Erin Kilkenny
Pat King
Darius Maghen
Christian Palma
2D Animators:
Chris Foster
Paris Glickman
Chris Jung
Darius Safani
3D Animators:
Ryan Paterson
Hogan Williams
Editors:
Evan Kultangwatana
September Raines