Winner of The Motion Awards 2020 for best TV / Streaming | ID Campaign
CATEGORY DESCRIPTION
A system of motion graphic elements presented within the context of an event (e.g. award show, concert, sporting event, news event)
PROJECT DESCRIPTION
FX + X + SIMPSONS + MARATHON + HOLIDAYS + DISNEY + PLUS
D’oh! How to convey all that in a matter of ten seconds? We created three distinct concepts for this campaign. In a clever misdirect, we “wrapped” Simpsons characters in packages that look like classic Disney characters. In a riff on our BALLS IDs from the last marathon, we turned all the characters into PLUS signs. And we granted some lucky characters one “Wish upon a Star.”
Credits:
Direction: BLOCK & TACKLE
Creative Direction: Adam Gault and Ted Kotsaftis
Producer: Dorian Carli-Jones
Concept By: Gung-Kai Koo (Presents), Ted Kotsaftis (Wish Upon A Star), Mike Russo (Plus Characters)
Design: Yun Chen, Mike Russo, Wei-Shen Wang, Andrés Moncayo
Animation: Mike Russo, David Jouppi, Josh Parker, Hayato Yamane, Alex Winakor
Client: X Networks
Stephanie Gibbons – President, Creative, Strategy & Digital, Multi-Platform Marketing
Steve Viola – SVP, Design and Visual Effects
Ethan Adelman – SVP, Content and Editorial
Tom Cropper – VP, Content & Editorial
Amie Nguyen – VP, Motion Design
Dara Barton – VP, Design and Visual Effects
Michael Perez – Director, Production, Motion Design
Find out more about The Motion Awards 2021!