New Feature: Not to Scale and the Volvo C30

I just posted a feature about the new A Product of Free Will campaign for the Volvo C30. The project invited five directors to create 16 animated films centered around Europeans’ spontaneous reactions to the new car’s design. The resulting spots are a blast to watch, and the campaign itself is a great example of what can happen when you loosen the grip on the reins a bit.

Read the story here.