Trimarchi 2015


For fifteen years in a row, we’ve gathered the biggest community of restless creatures in Latin America in a stadium. Thousands of designers, photographers, publicists, architects, anthropologists, design-inquisitors, illustrators and musicians get together to think, debate and celebrate. This ritual has become a means of operation, a considered action, a form of joy. The connexion to the little darling is unavoidable. But what is design’s little darling? Inspiration? A line on a blank sheet? A geometric shape? The reticule? Composition?

We are surrounded by little darlings which help us believe in what we do; confidence, and structure our plans; projection. Little muses that constantly whisper in our ear the steps we must take; those moments plagued with ideas, lights, inspirations.

The classic crossroad of design after the starting point; the Problem. And above it all, her, with her steps floating over neurons; the Solution, dressed in graphite, nodes or ink scattered on a sketch book.

And this year, we’re gonna celebrate her sweet 15!

Full details on the Trimarchi 2015 website

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.