Amex Platinum

Not To Scale

From the creator:

Matthias Hoegg and Colin Hesterly return to co-direct our second TVC for American Express, exploring the benefits of the Platinum Cashback Everyday Credit Card. Produced out of Not To Scale HQ in London in collaboration with Ogilvy, the 2D and 3D animated film continues to build on the graphic style and colour palette of the latest Amex print campaign designed by illustrator Tom Haugomat.

Agency: Ogilvy & Mather
Client: American Express
Agency Producer: Chris Styring
Executive Creative Director: Dennis Lewis
Creative Directors: Martin Casson & Martin Davey

Production Company: Not To Scale London
Directors: Colin Hesterly, Matthias Hoegg
Producer: Sarah Butterworth
Lead 2D Animators: Geoff McDowall, Chris Cray, Stephen Vuillemin, Maki Yoshikura
Lead 3D: Laurence Dodd
Compositors: Peque Varela, Jesse Richards, Melanie Krein