From the creator:
I was recently approached by the awesome Seth Godin who offered me to work together on a trailer for the launch of his incredible new book The Practice. We developed an audiovisual piece that merges concepts such as growth, intent, transformation, becoming, uncertainty, building and magic, in a poetic and abstract way. The ethereal music is by American composer Erik Schilke.
Design + Direction: F. Lazzari
Music + Sound Design: Erik Schilke
Production: Popscience™