GUUK | Volvamos a conectar

Device

From the creator:

We are living in the intricate age of information overload, spread all over and saturated by multi-platform media. And it’s time to reconnect.
Agency Summer approached us to collaborate in Guuk’s launching campaign, a new telco brand operating in the Spanish Basque Country.

The iconic, corporate green point shows us the beginning and the end of a story about belonging, community, energy and, above all, connection. We used the line as our guide throughout the narrative, creating bonds between people, situations and values, all embodied by Guuk.

Collaborating with the artist Jonathan Calugi and his linear-styled illustrations, we built a minimalist graphic universe through an organic cel animation along with seamless, unique transitions, aiming to get the synthetic and singular mood we were looking for.


FULL CREDITS

Directed by Device

Client
Guuk

Agency
Summer

Creative Direction
Alex Quintana & Mario Fernández

Production Company
Blackbox

Executive Producer
Sergi Roda

Animation Production
Device

Head of Production
Victoria Ventura

Directors
Ibran Trassierra, Marcello Buselli

Illustration
Jonathan Calugi

Additional Illustration
Eudald Salerich

Cel Animation
Giorgio Gore, Pere Hernández, Juan Huarte, Eudald Salarich

Clean-Up
Giorgio Gore, Pere Hernández, Juan Huarte, Eudald Salarich

Compositing
Marcello Buselli, Eudald Salarich, Ibran Trassierra

Music & Sound Design
Aimar Molero

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