Two souls collide for the first time, like the Atlantic meeting the Indian Ocean. Love at first sight is a transformative force that leads you on an exciting journey of endless possibilities. La Mer celebrates love as a melting adventure for Chinese Valentine’s Day, starting with a voyage from Cape Town where these two oceans converge.
Angela McKay’s pictorial artwork defines the visual style of the entire campaign, spanning from the special edition packaging to the animation style frames. Under Device’s direction, watercolor strokes seamlessly merge into fluid motion, capturing the essence of a timeless love story.
Credits:
Client: La Mer
Agency: Resn
Produced by: BOL Production House
Executive Producer : Ibran Trassierra
HOP : Victoria Ventura
Sr Producer : Alíz Romlaki
Production Coordinator : Mailén Gayoso
Directed by Device
Director : Guille Comín
Original Artwork:Angela McKay
Art Direction : Eudald Salarich
Concept Art : David Feliu
Lead Animator : Daniel Duche, Guadalupe Vyleta
Animators : Guadalupe Vyleta, Vir Fillol
Clean Up : Emilia Ferreyra, Rocco Brandimarte, Daniel Soms, Juli Culaciati
Compositing : Alberto Pozo
Music & FX : Facundo Capece
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Two souls collide for the first time, like the Atlantic meeting the Indian Ocean. Love at first sight is a transformative force that leads you on an exciting journey of endless possibilities. La Mer celebrates love as a melting adventure for Chinese Valentine’s Day, starting with a voyage from Cape Town where these two oceans converge.
Angela McKay’s pictorial artwork defines the visual style of the entire campaign, spanning from the special edition packaging to the animation style frames. Under Device’s direction, watercolor strokes seamlessly merge into fluid motion, capturing the essence of a timeless love story.
Credits:
Client: La Mer
Agency: Resn
Produced by: BOL Production House
Executive Producer : Ibran Trassierra
HOP : Victoria Ventura
Sr Producer : Alíz Romlaki
Production Coordinator : Mailén Gayoso
Directed by Device
Director : Guille Comín
Original Artwork:Angela McKay
Art Direction : Eudald Salarich
Concept Art : David Feliu
Lead Animator : Daniel Duche, Guadalupe Vyleta
Animators : Guadalupe Vyleta, Vir Fillol
Clean Up : Emilia Ferreyra, Rocco Brandimarte, Daniel Soms, Juli Culaciati
Compositing : Alberto Pozo
Music & FX : Facundo Capece
Social Media:
Instagram: bol_house