Microsoft Icons | Brand Film


From the creator:

Microsoft has paid incredible attention to detail in the design of the Office Suite and Surface hardware products. That same unique, thoughtful design thinking has extended into the design of the Office icons. Every corner radius and angle has meaning and purpose, aimed at enhancing the user experience.

Tendril collaborated closely with the team at Microsoft to create a reveal film that captures the essence of these values—The craftsmanship of the the icons and the design thinking that went into them—Drawing parallels between the design engineering of the Surface devices and the the icon designs. Read more about the process here:

Client: Microsoft
Microsoft Creative Director: Nando Costa
Executive Producer: Ashley Monaghan
Creative Directors: Chris Bahry, Alex Torres
Producer: John Szebegyinszki
Production Coordinator: Jill Wilkie
Art Director: Nidia Dias
Design: Evaldas Cesnavicius, Nidia Dias, Somei Sun,
 Joey Recoskie, Nicolás Castro, Yeseong Kim
Edit: Alex Torres

Animation: Somei Sun, Mauro Borba, Samuel Bohn, Joey Recoskie, Jeff Briant
Lighting & Render: Jeff Briant, Brad Husband, Nidia Dias
Compositing: Chris Bahry
Storyboards: Greg Boychuk
Sound Design & Music: Zelig Sound
Voice Talent: Amie Breedlove

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