Pepsi x Peeps | Versus

Versus was tapped by Pepsi’s creative services team to animate their latest spring spots – a collaboration between Pepsi x Peeps.

How They Met

Of course, it wouldn’t be a challenge without a tight timeline. Originally given two weeks to produce 8 :10-:15s animations, the Versus team jumped right in.

Connect

Although time was of the essence, they made it their mission to meet the task at hand producing realistic-looking peeps so cute you could eat or hug them and they delivered big for Pepsi.

Stop

Credits:

PEPSICO STUDIO
Senior Creative Director: Josh Clark
Director: P.R. [Paul] Brown
Director of Production: Steve Frechtman
Brand Partner: Devon Watson

VERSUS PRODUCTION STUDIO
Managing Director: Rob Meyers
Executive Creative Director: Justin Barnes
Executive Producer/Head of Production: Kathryn Henderson
Senior Producer: Stefani Pimenta
Senior Producer: Gina Bouchard
Creative Director: Luis Aguirre
3D Animator: Dave Rogers
3D Animator: Kawe de Sa
3D Animator: Arthur Cassimiro
Lighting & Rendering: Thiago de Sul