Scholar | Porsche Taycan 'Cool Like Dat'

Revolutionizing the automotive landscape, our collaboration with Porsche unveils an electrifying vision embodied in the all-new Porsche Taycan. It is a testament to innovation, showcasing the seamless fusion of cutting-edge technology and timeless design. With vibrant hues and mesmerizing CG rendering, each frame captures the essence of dynamic motion, illuminating the exhilarating experience that awaits within the sleek contours of the Porsche Taycan.

“Our goal was to sculpt an electric symphony in motion, meticulously sculpting the Porsche Taycan TV spot to showcase the fusion of precision engineering and artistic finesse.”

“With every pixel and frame meticulously choreographed, the production process for the Porsche Taycan spot was a testament to pushing boundaries, fusing technological prowess with creative ingenuity, resulting in an immersive visual journey.”

Credits:

Design & Animation: Scholar
Creative Directors: Will Johnson & Chris Finn
Associate Creative Director: Vin Kim
Managing Director / E.P.: Anne Skopas
Executive Producer: Kate Aspell
CG Supervisor: Tim Hayward
Sr Producer: Andrew Rindlaub
Associate Producer: Caroline Kaczynski
Designers: Kirt Critoph, Vin Kim, Morad Enayet, Javier Tommasi, Mauricio Villa, Vitaliy Yakin, Garret Walter
Model/Texture Artists: Kevin Lim, Adam Newman
Animators: Michael Cafarelli, Kirt Critoph, Mauricio Villa, Garret Walter
Lighters: Kevin Kolondinsky, Kevin Njoo, Steve Burger, Kevin Lim, Cristina Kuong
Compositors: Matt Lavoy, Kevin Njoo, Andrew Hardaway
Editorial: Scholar
Editor: Dominic Strazulo
Assistant Editor: Adrianna McKinley
Audio: Another Country
Sound Designer & Mixer: Jordan Stalling