Scholar | Gila River Resorts and Casinos ‘2023 Brand Campaign’
Come as you are. Be who you want. Elevate alongside friends and strangers alike. Gila River Resorts & Casinos has opened its doors to capture the authenticity and individuality in all of us. We wrapped this message in an exciting set of films that celebrates the experience through stylish live action and animated accents. From sun-filled pool party moments and late night champagne cheers, to the anticipation of a winning dice throw or slot pull.
“Every image is a reflection of the dynamic landscape around our heroes. It’s the essence of who we want to be, the ‘reality’ of their sensory existence. We showcased this experience through exciting design and sophisticated animation accents. Gestural motion that adds emotion and personality to each hero throughout the campaign.”
“The movement of the camera as a character was an integral part to keeping an exciting pace in the film. We pushed the camera to match our energy. It tilts, zooms, pans, and is in constant motion from the jump. We utilized the Arri Trinity to allow fluidity in our movements and break past the usual constraints, incorporating all axes.”
Credits:
Production Company: Scholar
Directors: Chris Finn, Will Johnson
Managing Executive Producer: Kirsten Noll
Director of Production: Tyler Locke
Line Producer: Richard Kaylor
DP: Daisy Zhou
Production Designer: Jim Warren
Design & Animation: Scholar
Creative Directors: Chris Finn, Will Johnson
Creative Lead: Irma Hasanic
Managing Executive Producer: Kirsten Noll
Director of Production: Tyler Locke
Sr Producer: Kev Jones
Associate Producer: Spencer Moritz
Designers: Danni Fisher-Shin, Jina Kwon, Amy Wallace, Hana Yean, Irene Feleo, Nick Iluzada, Jeffrey Jeong, Siena Mae, Daniela Silva
2D Animators: Sam Bachman, Michael Cafarelli, Kirt Critoph, Kenny Kerut
Cel Animators: Alex Bernas, Ana Chang, Barbara Benas, Olivia Blanc, Aly Tain, Khylin Woodrow
3D Generalist: Kirt Critoph
Compositor: Kevin Njoo
Senior Compositor & Flame Artist: Ryan Kaplan
Media Manager: Adrianna McKinley
Storyboards: Jasper Yu
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Come as you are. Be who you want. Elevate alongside friends and strangers alike. Gila River Resorts & Casinos has opened its doors to capture the authenticity and individuality in all of us. We wrapped this message in an exciting set of films that celebrates the experience through stylish live action and animated accents. From sun-filled pool party moments and late night champagne cheers, to the anticipation of a winning dice throw or slot pull.
“Every image is a reflection of the dynamic landscape around our heroes. It’s the essence of who we want to be, the ‘reality’ of their sensory existence. We showcased this experience through exciting design and sophisticated animation accents. Gestural motion that adds emotion and personality to each hero throughout the campaign.”
“The movement of the camera as a character was an integral part to keeping an exciting pace in the film. We pushed the camera to match our energy. It tilts, zooms, pans, and is in constant motion from the jump. We utilized the Arri Trinity to allow fluidity in our movements and break past the usual constraints, incorporating all axes.”
Credits:
Production Company: Scholar
Directors: Chris Finn, Will Johnson
Managing Executive Producer: Kirsten Noll
Director of Production: Tyler Locke
Line Producer: Richard Kaylor
DP: Daisy Zhou
Production Designer: Jim Warren
Design & Animation: Scholar
Creative Directors: Chris Finn, Will Johnson
Creative Lead: Irma Hasanic
Managing Executive Producer: Kirsten Noll
Director of Production: Tyler Locke
Sr Producer: Kev Jones
Associate Producer: Spencer Moritz
Designers: Danni Fisher-Shin, Jina Kwon, Amy Wallace, Hana Yean, Irene Feleo, Nick Iluzada, Jeffrey Jeong, Siena Mae, Daniela Silva
2D Animators: Sam Bachman, Michael Cafarelli, Kirt Critoph, Kenny Kerut
Cel Animators: Alex Bernas, Ana Chang, Barbara Benas, Olivia Blanc, Aly Tain, Khylin Woodrow
3D Generalist: Kirt Critoph
Compositor: Kevin Njoo
Senior Compositor & Flame Artist: Ryan Kaplan
Media Manager: Adrianna McKinley
Storyboards: Jasper Yu
Editorial: Scholar
Editor: Dominic Strazulo, Zach Vandlik
Assistant Editor: Aaron Pryka
Telecine: Company 3
Colorist: Bryan Smaller
Mix & Sound Design: 750mph
Music: Outasight – “Attention”
Instagram Handle:
Instagram: @helloscholar
Twitter: @hello_scholar
Facebook: @heyscholar
LinkedIn: Scholar
Behance: Scholar
Contact Email:
Krista@helloscholar.com