Stance – Blvckstance | ‘Sculptured From Solid & Soft’

The Dior x Rimowa ‘Sculptured from Solid & Soft’ campaign, brought to life by Alexander Protsuk, Co-founder, Director, and Art Director of Blvckstance, celebrates the unique collaboration between two iconic brands. The campaign highlights the ‘Personal Clutch Case’, a scaled-down version of Rimowa’s signature aluminum suitcase, featuring a durable aluminum exterior and a luxurious leather-lined interior.

The concept visualizes the essence of the partnership, blending Dior’s luxury aesthetic with Rimowa’s minimalist precision. Organic diamond forms symbolize Dior’s elegance, while meticulous attention to aluminum textures and photorealistic fabric simulations reflect Rimowa’s craftsmanship.

A key creative challenge was designing a central crystal element that harmonized with the clutch’s design, balancing natural and imaginative qualities without losing realism. The solution was a crystal combining sharp edges and smooth surfaces, creating an organic flow. Its diagonals align with the clutch’s lines, establishing a cohesive visual narrative.

This campaign exemplifies Blvckstance’s ability to merge artistry and precision, capturing the essence of two iconic brands in a single, striking visual story.

Studio: Stance
Art Director: Blvckstance
3d Artists: Alpamys Seitkhan, Nikita Alexeev, Aynur Garaev, Naum Turchack
Modeling: Olga Nilova
Color Grading: Andrey Garny
Sound Design & Music: Anton Guskov