The Insufferable Pain of the Personal Project

James Ward

From the creator:

The personal project - a designer’s single most important tool when it comes to getting great commissions and adoration from your peers. A chance to flex your creative muscles and show what you’re really capable of. Right?

A recent quiet period forced me, reluctantly, to embark on this most well worn of paths. I opened up my little book of ideas, saved for such a moment, and set to work. As the days turned into weeks, all I had to show for my efforts was a bunch of disparate concepts. In desperation I decided to embrace my lack of focus and make a piece about the dysfunction of my process. The result? I made a personal project about making a personal project.

The moral of this story? If you’re looking for a motion designer then you should definitely hire me. Obviously.

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