Tim Fox x The Mill | Coca Cola - Ramadan is Coming

The Mill’s Creative Content Studio is proud to announce the release of Coca-Cola’s latest ad, directed by Tim Fox, celebrating the holy month of Ramadan. In collaboration with Coca-Cola and the creative agency AKQA, the Mill+ team has brought to life a narrative that transcends cultural boundaries and reminds us all of the importance of unity.

This visually stunning, animated ad captures the spirit of Ramadan’s rich traditions by focusing on micro-moments of connection, unity, and joy. The story begins by following a convoy of Coca-Cola trucks, widely recognized for their festive symbolism, as they embark on a beautiful journey to mark the beginning of Iftar.

The trucks become the focal point for a communal dinner. As people sit down to eat and enjoy a well-deserved Coca-Cola, the narrative joyfully weaves through different families and individuals, portraying a cross-section of a diverse society celebrating Ramadan in all its glory.

Through its compelling storytelling and breathtaking animation, the ad not only honors the traditions of Ramadan but also perfectly aligns with Coca-Cola’s longstanding message of bringing people together. It serves as a powerful reminder that, regardless of our backgrounds, we all share common values and the desire to connect with one another.

This touching visual story not only highlights the beauty of Ramadan traditions but also celebrates diversity and unity, fundamental elements for building stronger and more connected communities.

Credits:

Production Company: Mill+
Director: Tim Fox
Post Production Company: The Mill
Creative Director: Anthony Bloor
Senior Producer: Sarah Moussaif
VFX Producer : Stéphanie Mollet
Animation Supervisor: Chris Welsby
Animation Lead: Tristan Domenjus
2D Lead: Declan Andrews
CG Lead: Marc Greyvenstein
Lead Animation : Tristan Domenjus
Animation : Pamella Nabais, Hugues Valin
Asset Lead: Will Burdett
Storyboard Artist: Luca Belardi
Colourist: Maruf Khan
Concept Lead: Silvia Bartoli
Animation Artists: Clementine Supiot, Jesus Parra, Mack Knights, Pamella Nabais, Paolo Ceresa
2D Artists: Davide Metti, Giacomo Verri, Leah Ayinde, Vipin Tripathi
CG Artists: Alican Gorgec, Artur Drozdowicz, Emre Sumer, Geoffroy Barbet-Massin, Jean Grandgirard, Katie Bates, Harshit, Ram Yogeshwaran, Dhruv Modi, Abhishek Nishad, Aditya Jaiswal, Madhusudan Patel, Kapil Singh Rana, Kumar Nishant
Asset Artists: Joydip Sarkar, Rakshith U, Saikrishna M, Vivek Mayanglambam, Akash Benny Thomas, Jayan Munusamy, Piyush Sharma, Ravishankar N, Sumit Yadav, Akshay N Shetty, Sandeepkumar Madival, Vaibhav Vijay Patil
Concept Artists: Michelle Tolo, Daniel Qin-Dong, Gary Inloes, Kade Byrand, Nikita Kukolev, Sidra FatimaRigging Lead: Andreas Graichen
Previs Artist: Dane Armour