For the PrestaShop Day event, we created an immersive and unique “Fake Out Of Home” experience designed to engage visitors in the various rooms of La Gaîté Lyrique. We also extended this broadcast to social media, thanks to this particularly adaptable format.
Unlike conventional approaches, our FOOH, which is longer than usual, consists of several scenes (individually shareable on social media), providing powerful storytelling around the event.
The concept? Every street corner can become the starting point of your next e-commerce adventure. Without limit, connected – wherever you are, PrestaShop helps you sell your products. This film translates the online shopping experience by illustrating a journey through Paris to La Gaîté Lyrique.
The result? An exceptional viral impact and a high number of impressions thanks to a campaign combining creativity and technology.
Credits:
Agency : Vendredi Society
Creative Director : Raffael Velluti
3D Artist : Benoît Texier
Motion Designer : Philippe Neveu
Sound Designer : Sylvain Roche
Project Manager : Bertrand Meunier
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For the PrestaShop Day event, we created an immersive and unique “Fake Out Of Home” experience designed to engage visitors in the various rooms of La Gaîté Lyrique. We also extended this broadcast to social media, thanks to this particularly adaptable format.
Unlike conventional approaches, our FOOH, which is longer than usual, consists of several scenes (individually shareable on social media), providing powerful storytelling around the event.
The concept? Every street corner can become the starting point of your next e-commerce adventure. Without limit, connected – wherever you are, PrestaShop helps you sell your products. This film translates the online shopping experience by illustrating a journey through Paris to La Gaîté Lyrique.
The result? An exceptional viral impact and a high number of impressions thanks to a campaign combining creativity and technology.
Credits:
Agency : Vendredi Society
Creative Director : Raffael Velluti
3D Artist : Benoît Texier
Motion Designer : Philippe Neveu
Sound Designer : Sylvain Roche
Project Manager : Bertrand Meunier
Social Media:
X: VendrediSociety
Instagram: @vendredi_society
Linkedin: vendredi-society
Mail: www.vendredi-society.com