branding

DIA Launches

Mitchell Paone and Meg Donohoe recast themselves as DIA, putting branding services front and center.

Saul Bass’s Bell System Pitch

Straight from the AT&T vault, Saul Bass’s 26 Minute pitch video to AT&T, introducing the new look: the largest corporate identity design in American history,… Read more

Fresh Impressions on Brandmarks (from my 5-year-old)

Watch a five-year-old identify an array of corporate logos and offer insight into their brand in Fresh Impressions on Brandmarks (from my 5-year-old).

In-Depth: Comedy Central Re-Brand

Editor: The following post is a guest entry from JaegerSloan Inc., a new venture headed up by Doug Jaeger and Kristin Sloan. For our first… Read more

Toch does Nitro’s ID

Toch Studio does Nitro Channel’s ID.

Motion Theory: Target “A Better Bullseye”

Target has good taste. By enlisting Motion Theory, the studio has left its mark on the rich history of Target advertising and embarked on a… Read more

Prologue: ESPN World Cup 2010

Prologue gets in on the action with this pulsing graphics package for the World Cup 2010 on ESPN.

W+K: onedotzero identity development

Great case study from W+K about their development of the identity system for onedotzero. Londoners can see the installation in the Design Museum as part… Read more

Dalmiro Buigues for Cartoon Network: “Peppertoons”

Argentinian animator, Dalmiro Buigues, pieces together Peppertoons: a series of delightful ID’s for Cartoon Network.

BigStar: Vilcek Foundation

Understated and polished, BigStar’s Curtis Doss creative directs this brand promo for the Vilcek Foundation.

Michele D’Auria: Honda “The Dream Comes True”

Michele D’Auria’s ambitious mini-bio of Soichiro Honda is full of jewel-toned palettes and beautiful illustrations that relate the genesis of the Honda brand with heart-felt… Read more

Blind: SyFy Idents

Blind helps SyFy usher in its new brand with a campaign of IDs

SciFi = SyFy

In a baffling move, SciFi has renamed themselves SyFy (Thanks, Umy!)