National Television updates with 3 new pieces

As you all know, we really dig Nationals’ work. They’ve update with 3 new spots, which is surprising – I thought they would have still been partying after winning best showreel, & 3rd in best spot in the Tween Awards (That was poor sarcasm, I apologize).

Arnold NYC – Take 5 “Taste and believe”
National has completed a more tradition commercial spot this time around, but it has that warped sense of National humour pervading it. Its fast & funny, and the voiceover really makes it work. I dig Nationals’ over-the-top end super too.

Nike Mecurial Vapour “Naja”
I was?nt a fan of this spot until the drop of venom hangs from the fang of the cobra – that was beautiful. Even still, it feels a little drawn out to me. The write-up on the national site does a better job of explaining the rationale behind the cobra than I will, so check out what they have to say (Actually, that goes for the other spots too).

Nike Holiday “Heritage”
This is the pick of the lot as far as this update goes in my opinion. As mentioned in their own synopsis, it looks like it must be fun to go to town with a brand history as rich as Nikes. I really hope there is, or will be, a series of these, it’s so retro it hurts. The character animation and visual style reminds me a little of Shynolas’ flat-shaded 3d work, or maybe its just the inanimate objects with legs that makes me think that way.

Visit National to view all

Once again, we like to hear what you think – leave your comments below. Oh, and stay tuned, I think Justin has another monster post coming up.

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.


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