Is it possible for these guys to do ONE thing that doesn’t amaze the hell out of us?
“Psyop takes an imaginative journey with Wieden & Kennedy inside a Coke machine in “Happiness Factory,” a new spot for the soft drink’s latest campaign, “The Coke Side of Life.” The studio designed and animated the spot which begins airing today. Human created the music.”
![psyop_coke.jpg](http://dev.motionographer.com/wp-content/uploads/2006/06/psyop_coke.jpg)
With two modelers on the team they’ve created trees like the one used with train-tracks which adds a realistic touch. All this is a technique thats been attempted (McDonald’s TVSpot, Aussie only I think), but nothing I’ve seen is on such grand scale as this.
Enjoy. I’d love to see a making-of video.