New Feature: Freestyle Collective Interview

About a month ago, long-time Cream O’ the Croppers Freestyle Collective proposed that we have a little discussion about the role trends play in the motion graphics industry. Given Freestyle’s massive collective experience and large body of work, I figured it’d be a cool topic for discussion. They gathered four people on their end:

Elizabeth Kiehner, Executive Producer
Victor Newman, Creative Director
Hoon Chong, Creative Director
Ken Tanabe, Senior Designer/Animator

On my end, I lassoed Motionographer contributor Daniel Oeffinger. We all chatted for about an hour, weighing in on the good, the bad and the ugly sides of trends. Read more…

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



I agree that the development of visual “trends” now have been sped up due to the internet with sites like yours, youtube, etc. People all over the planet can see the latest and greatest within minutes of the work being posted. As a result, I think the lifespans of these trends are much shorter, only to come back later as “retro”.

Nice article Justin/Daniel. Keep it up! Would love to see some international houses (Singapore? Brasil? maybe).


I have a theory. If you actually stop – stop watching television, stop obsessively poring over Mograph, Motionographer, Feed etc – what will happen?

I predict you will get left behind by the trend tornado, you will be able to step back and gain perspective. The work you produce will be very different from the work that the majority produces. But will the majority like it? There’s only one way to find out…

I enjoyed the article. Lots of smart heads in one room = success!

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