In case you missed it, Tronic was recently profiled on Apple. Even though these these little PR-documentaries are full of requisite references to Apple hardware and software, I still think they’re valuable. I love seeing the faces and spaces behind the work I admire.
Tronic has also updated their site with quite a bit of new work from the last three seasons, including “Indian Steps,” a short film that “explores the relationship between man and nature in regard to territory and airspace and how that struggle between them is symbolic of our human geo-political struggle for geographical control.”
It seems to me that Tronic is really pushing its boundaries and trying to expand its skill set. At the same time, they’re keeping true to their artistic roots. It’s a tough balance to strike, but they seem to have a knack for it.