Nissan “Naturally Capable”

Posted by Justin Cone

This spot for Nissan is a vfx tour de force. I have no idea who did it. Any help would be appreciated.

nissan.jpg

Some folks online have compared this spot to the Citroen transformer spots. But the Nissan spot has something those Citroen ads don’t have: a concept. It makes much more sense to transform SUVs into beasts that are at home in rugged, off-road environments than it does to transform a car into… well… a Transformer. I suppose you could argue that Citroen was trying to capture the 20-something market, but that rings a little hollow to me.

Also see Stardust’s excellent Nissan work for more transformational magic, albeit en entirely different kind.

Ad agency: TBWA/G1
Director: Lieven Van Baelen
Production Company: Pac Films and Czar Films
Post-production: Mikros Image

Thanks, Seth for the tip on this one!

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.
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9 Comments

massshihosono

Desagree… I think that each ideal has your own concept. Citroen in my opinion has much more impact in terms of market than nissan spot. Comercial spots are not just a narrative idea.

Sao_Bento

You’re right about the concept, Justin – Much stronger than the Citroen spots. More appropriate concept with an actual resolution. This spot makes sense and is very well done.

Sao_Bento

Oops, sorry Seth.

dek

Ad agency: TBWA/G1
Director: Lieven Van Baelen
Production Company: Pac Films and Czar Films

Nice Quicktime here:
http://typolis.net/shortsville/stories/6810/

CoffeePowered

Is it just me or does the cat like creature the SUV transforms into look just like one of the five lions from Voltron?

Sao_Bento

>>Is it just me or does the cat like creature the SUV transforms into look just like one of the five lions from Voltron?<< I was thinking that too.

deathtoprint

I just saw a trailer for TRANSFORMERS when I saw the Jackass 2 movie, and it looks ridiculous. Didn’t Neil Blokencamp (sorry if spelled wrong) have something to do w/ that Citroen spot?

sorry if this isnt so related to this post.

This work is amazing. The spider down the side of the cliff is so badass. If I actually saw that coming down the side of a cliff I think I would A) Shit my pants. or B) Run and hide somewhere.

Franktatu

Well, in my opinion the Nissan add is really good, but if the main idea was to use the “transformation effect”, Citroen is much better, it really shows the trasnformation happening, the Nissan’s transformation is cool but we don’t really see it happening, we don’t know where all those stuff were and when it’s done, we cannot say it was a car. But I love it anyway, Just my opinion.

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