Only a few hours ago while doing research for a class project, I was checking out Buck’s first Push to Talk spot for Cingular. Then tonight, I’m checking my email, and lo and behold, I get a message from a faithful reader about two new Push to Talks spots that Buck just posted.
The web is such an exciting place.
What I like about these spots is that they’re subtly subversive and slightly creepy. There’s something just a little… I don’t know… off about them. And that’s why they work. Take, for instance, the very idea of putting a body beneath an icon that we are more comfortable thinking of as a disembodied symbol of happiness. There’s something about that decision that borders on transgression.
Transgression is decidedly good.
Thanks for the tip, Wabash.