Brand New School: Target “Anthem”


While I’m not exactly sure how it relates to the writing, I really dig the visual style in Brand New School’s new spot for Target. I suppose pop-up books suggest the simplicity of childhood, but honestly, in this case, I don’t really care. BNS created a world that I want to visit, and that’s good enough for me.

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



Yeah Justin, thats a very spunky spot. Nice clean style

Glenn Riverside

Justin, you are operating the best motion site on the net. Keep it up man.


Great Style! Great Ad!


Bad Ass!


Agreed, this spot was nice and clean. The fluidity of the transitions are great. I thought the people kind of took something away…real people in a fully toonish environment doesn’t always work.


awesome i thought this was so well excecuted! the compositing is great, a really believable environment. and makes you smile! :-)


Nice Shading and Lighting….they did a great job on the 3D materials

Comments are closed.