Shilo: Action Sports Awards Show Open


Continuing to dig deeper into character animation after their Cingular Blackjack spot, Shilo recently posted a show open for Action Sports Awards on Fuel TV.

I know many of you will be divided about the 3D style and/or character animation, but personally I dig it. The fisheye lens effect harkens back to the photo spreads of Thrasher magazine that I used to ogle as a kid, and the oversized background elements create a whimsical context that’s a nice departure from the played out, grungified “extreme” approach so often used for this subject matter. Props.

By the way, Andre and Jose of Shilo will be presenting at the Inspire 07 symposium on February 16th hosted by the Savannah College of Art and Design. The event has really blown up, with industry interest from all over the place. I’m really excited about it, and I hope to see you all there.

Design and Production Company: Shilo
Creative Directors: Jose Gomez / Andre Stringer
Director: Shilo
Lead Design: Jose Gomez
Animation: Jose Gomez, Curtis Doss, Jon Lorenz
Lead 3D Design: Cody Smith
3D Animation: Kiel Figgins, Chris Mead, Jorma Auburn, Christopher Adams, Cody Smith, Blake Guest,
Compositor: Curtis Doss, Jon Lorenz, Jose Gomez
Editor: Mike Goubeaux
Production Coordinator: Brooke Marshall
Producer: Jake Hibler
Executive Producer: Tracy Chandler

Network: Fuel TV
SVP & Assistant GM: CJ Olivares
Sr Producer: Todd Dever
Director On-Air Productions: Oren Hatum
Creative Director: Jake Munsey

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



I love it. Nice to see it done proper.


Very nice! Out of curiosity, anyone know what 3d package they use?




The lighting threw me off a bit, other than that great work

Deocliciano Oksipin

I think their Comserv work under experimental, was made on C4D.
Not 100% sure though.

Studios nowadays use various packages.

Great work indeed.


Very nice! Even without deer heads, paint drips, and ink splatters

Simon Robson

I really like that design / environment and backgrounds. The fish-eye cam works a treat too. I think the character design and character animation is slightly off the mark though. It’s good but not up to the standard of the rest of the piece. Still Great work though…


This is some of the best work I’ve seen. The character animation is right on point. The skateboarder and snowboarder animation is amazing!




I love the look and feel. Good choice for soundtrack too… seems like the Yeah Yeah Yeahs should be in the credits. I always thought it was kind of weird how studios use music without bothering to credit the source.


I have to throw in my two cents because nobody has mentioned it yet. Note the surfing/waves, that is the best job that I’ve ever seen a motion graphics company do. I can name a number of great studios that have attempted to create the same style of waves/surfing and the attempts have come up very short.

Great job!!!


I love it. The art direction and execution in the environments is some of the best I’ve seen – but wish they rotoscoped actual athletes performing the maneuvers.


I’m seconding josh on this one… character animation denotes just that; a personality in the way things move. These characters move a bit like a first gen video game would…not sure if that’s the intended idea at play here? The fisheye is also a bit much, this is not close to the wideangle lenses used in videos for these sports. Again feels very ps1 videogame.

However to their credit, the clouds, modeling, and compositing are neato amazing


Not PS1 or PS2 but cinematics for a PS2 game. Whatever that means.


Very nice. Great motion and anticipation. I think the music could have been cut better though.


It’s amazing. Hands down one of their best.

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