A52: Nike “See Square”


This one almost slipped past me. It’s elegant, subtle, full of beautiful compositions and smirking with clever details. (Square ripples. Rad.)

With vfx by A52, direction by Smuggler’s David Frankham and cinematography by Max Malkin, the spot perfectly executes a tightly written concept by Wieden+Kennedy.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



garbage.its like that beetle commercial, same whole masturbatory show of square. fucking nike.


A little angry, eh? I for one think it’s wonderfully executed and all in all a very elegant piece.

seth taylor

square lens flare too.

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