Get the Glass

Excellent design, animation, interactivity and yes, motion graphics, come together in Get the Glass, an interactive board game from Swedish-based web studio North Kingdom (for agency Goodby, Silverstein & Partners).


Truthfully, any attempt to distinguish motion graphics graphics from the onslaught of visual awesomeness is pretty tricky business. And that’s what I like about a lot of web-based work: it can be intensely hybrid, blurring the lines between disciplines to create something new, something that doesn’t easily fit into existing pigeonholes.

When I’m burned out and looking for ideas, sites like Get the Glass and the 300 movie site often do the trick. The clever animation of a button or text element can often knock loose a few novel thoughts in my mind. For more inspiration like that, I turn to The FWA, the best resource for motion graphics-infused web projects that I’ve found.

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



I found this site a few weeks ago and it’s one of the best uses of 3D modeling and interactive gaming I’ve seen.

But for milk? This site had to have cost near the 7 figure range, if not over. I wonder how they justified the cost…for milk?

seth taylor

I agree. The previous site for the Milk campaign (Brittlactica) did a much better job building the brand/product than this site did. The only benefit about milk was that the momma was getting some PMS crankiness because she didn’t drink her milk yet.


Do agree that it had to of been alot of money to spend on Milk, but it is a wonderful use of the money.


..if you have the patience to sit through the load time..

Joe Clay

It only took about 30 seconds for it to load for me. And about 10 seconds for the little challenges, and the internet is fluky here.


Wow, this was so much more fun than any other board game i have ever played…if for no other reason than its extraordinary novelty of experience…anyone remember the board game “Clue” that expected you to play certain parts of a VHS tape during certain points in the game??? hah! what an improvement on the concept of interactive storytelling/game experience/ihavenoideawhattocategorizethisascuzitssoNOVEL!!!

i cant wait for the future.
anyone else share that sentiment?

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