BNS offers new courses.

Posted by Bran Dougherty-Johnson

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BNS updates their site with diverse work for Adobe, Chase & Doritos that spans the gamut of motion design: they’ve done character design and stop-motion done for Doritos, 3D, live-action and compositing in the Chase and a large-scale mixed media and interactive 2D animation for Adobe. I’m digging all the characters in the Doritos spot’s background audience, it’s fun to catch just a quick glimpse of so many funny little designs. Impressive work as always.

Edit: All the individual designers on the Adobe piece are well worth your time to check out: Eli Carrico, Mitch Paone, Serge Kirsanov, Victor Lau,
Michael Perry, Danny Ruiz, Adam Wentworth

15 Comments

RECON

Adobe is sweet. Doritos are salty. Chase in your face. fun

Marc B.

BNS is really busy. Great stuff.

DIA_NS

Props to :Eli Carrico, Mitch Paone, Serge Kirsanov, Victor Lau,
Michael Perry, Danny Ruiz, Adam Wentworth. for doing tons and tons of design work on the adobe billbaord.

Yussef

love the intense amounts of detail in everything. after watching my coworker struggle for weeks at doing a clean satellite zoom in to a 2d video clip, that chase spot blew my mind.

KGB

The Chase spot must have taken a while. :-)

Thats a huge scene…great job!

J.A.

I’m really digging the new work!

It seamed as if they fell off the map creatively for about 6 months and recently have gotten back to their roots. Minus the chase spot. That spot feels like any studio could have done it. Although i know when the client wants it their way you must deliver.

alexj

I agree that the Chase spot is nothing new style wise… but they took it to another level. Its pretty damn impressive. I kept waiting for somekind of transition… and waiting… and waiting. Nope. Just one long fast moving beautiful shot!

THA_DON

BNS is on steroids these days. How did they make such a come back? Brilliant work, well executed, just 5 stars all round!

Ben

Love the Chase and the Adobe installation, I don’t even want to know how long it took to do that Chase scene….incredible stuff.

electric

I’m going through one of those phases where I just hate commercials. Like with this batch, everything is so well done and beautiful in the Chase ad, but I kept thinking how when I had Chase they sucked. It was hard to find a damn ATM where I lived, and they charged their fee on top of the atm’s. Then the Doritos thing. All that awesome hard work, but you know they’re going to play it 18,000 times during something you have to watch live like a NBA Playoffs game and it’s going to get so old. Also, “BBQ Cheddar White Slippery Wild Cheese Mess.” Jesus, they’ll never top Cool Ranch, and fat kids can’t do front flips. Why can’t I just look at the quality of the work? It’s top notch. I just hate the evil souls behind it. Any suggestions?

MHR

Exactly, electric.

…though, I suppose this site is oriented to design, rather than advertising principles or corporate ideology. One could argue that concept development, narrative structure, and design aesthetics are held tandem (weighted evenly) with the sellers’ product and company philosophy, and that truly successful design is measured by how powerful the piece is in relaying the message, not just how beautifully it is drawn. But, most of us are artists here, and a lot of us are whores – we live in a capitalist/commercial society and need to feed our families.

There are instances of bucking this cycle, as I’m sure you know (e.g. Pysop trading some financial gratuity for artistic leverage with the MTV HD spot). Also, check out David Lynch’s response to this increasing commercialization: https://www.youtube.com/watch?v=F4wh_mc8hRE

Its a trade-off, you know. We have to be able to afford this perspective (and actually act on it).

KGB

Nice posts you two.

DIA_NS

It’s funny you bring up the Psyop piece. Ironically, that piece was payed for by Viacom, as huge corporation which should have payed them more for that fine piece of material. The only real way to buck the cycle is use the money from these jobs for internal more experimental work. Unfortunately the larger studios simply can’t take month’s off to do this so it’s up the people as individuals to create personal experimental work themselves.

In response to electrics post: I think you need to consider these work examples only in a design or techinical context. If you can’t objective detatch the social context of commercial advertising while working in the design field then you should juststick to being a fine artist, where you really don’t have to directly grapple with these issues.

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