At least I’m pretty sure it’s National. I saw this Honda Odyssey spot on TV and instantly looked it up. I love the fluidity of the animation, the cleverness of each vignette (the suggestive puff of smoke is my favorite), and the preciseness of the execution (the swirling paint portrait is incredible).
And while I was looking for that spot, I discovered the National Television blog, National Television Workshop. Is this old news? I don’t know, maybe I’ve been living under a rock.
The Odyssey spot, by the way, reminds me of the fantastic TV Land IDs that Buck did (under Broadcast on their site). Both riff on cultural clichÃ©s to appeal to the Baby Boomer generation. Buck’s have a nice stylistic gloss to them that unifies their diverse treatments, while National went for more of a fuzzy-around-edges, nostalgic feel.