The writing in this beautiful new spot for PPL is about as dry as it gets, and as such, it serves as the perfect foil for MassMarket’s stunning visuals.
MassMarket actually shares the credits for this project (along with some office space) with Psyop, who’s kind of their older sister/parent company. Directors Marco Spier and Chris Staves have infused a pretty straightforward (read: unimaginative) script with a sense of wonderment and magic. I also really appreciate the simple but elegant website animations. They unobtrusively echo the 3D space created by the foliage that bookends the spot.