Logan: Toyota “Meet”


I was making my usuals rounds last night and happened upon an amazing spot/short-film thing from Logan for Toyota.

I’ve long thought of Logan as masters of quirky, memorable, beautiful spots, but this one also has a great narrative arc. It looks like most of the “effects” were practical, but knowing Logan it’s hard to say for sure. Either way, the technical aspect always stays out of the spotlight, making room instead for the characters and their stories.