EyeballNYC recently finished a print and broadcast campaign for Microsoft Sync, a new voice-activated technology available in some new American cars. The series includes three videos and several companion print pieces all built around a horizontal collage motif.
What sells the work for me is the fluidity of motion and the way that increasing complexity gives way to a unified resolution at the end of each spot. Graphically, you’ve seen a lot of this stuff before, but the level of polish and control here is exemplary.
EyeballNYC also deserves props for getting Microsoft’s aesthetic right. It’s not an easy thing to do. Microsoft doesn’t exactly have the tightest brand controls, so nailing their voice is a bit like hitting a moving target.
Video: “Road Warrior” | “Music Lover” | “Techie”
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