Meet Miga, Quachi and Sumi, the cuddly mascots for the 2010 Vancouver Olympics, in this fun animated short from the grand masters at Buck. Although the target audience is obviously kids, I have to admit I really enjoy this kind of mascot branding.
I’m not sure how far they’ll carry this stuff during the actual broadcast of the games, but I hope these little critters pop up every now and then. Especially during boring stuff like cross-country skiing. Oh, and curling. God curling sucks.
Props to Willie Kozushko for the heads up.