“Footprint” (Director’s cut) | “Carbon Footprint” (Official)
Matt Lambert wrote, directed and edited a stirring PSA/short fllm entitled “Footprint.”* Jellyfish Pictures handled all the animation, vfx and production. The official, cut-down version aired on The Discovery Channel.
As you might deduce from the title, the spot is about the ecological imprint we leave behind by not recycling our rubbish. It’s a message that’s been said a thousand times in as many ways, but Matt and Jellyfish’s approach is unique. They used the passage of time as a dramatic element, building tension with the jittery time-lapse effect and giving us subtle clues as to just how long it takes for a can to “recycle itself.”
I love the incredible attention to texturing. There’s a beautiful, visceral quality to all the surfaces that makes me want to reach out and touch them. (And then wash my hands immediately afterwards.)
Matt’s also updated his site with new stuff in both the Static and Motion areas. He recently joined EPOCH films for US representation, and he’s still with Joyrider in the UK.
* NOTE: As is often the case with projects like this one, there’s an official version and a director’s cut. The official version is entitled “Carbon Footprint,” while the director’s cut is simply called “Footprint.”
“Footprint” (Director’s cut) | “Carbon Footprint” (Official) | “The Making Of Footprint”