Matt Lambert wrote, directed and edited a stirring PSA/short fllm entitled “Footprint.”* Jellyfish Pictures handled all the animation, vfx and production. The official, cut-down version aired on The Discovery Channel.
As you might deduce from the title, the spot is about the ecological imprint we leave behind by not recycling our rubbish. It’s a message that’s been said a thousand times in as many ways, but Matt and Jellyfish’s approach is unique. They used the passage of time as a dramatic element, building tension with the jittery time-lapse effect and giving us subtle clues as to just how long it takes for a can to “recycle itself.”
I love the incredible attention to texturing. There’s a beautiful, visceral quality to all the surfaces that makes me want to reach out and touch them. (And then wash my hands immediately afterwards.)
* NOTE: As is often the case with projects like this one, there’s an official version and a director’s cut. The official version is entitled “Carbon Footprint,” while the director’s cut is simply called “Footprint.”