EyeballNYC: New BioShock “Quotes” spot

Posted by Justin Cone

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Basking in the glow of neon lights and its rave reviews, 2K Games (the makers of the blockbuster Xbox 360 game BioShock) and agency RDA commissioned EyeballNYC to create a typographic tour through some of the BioShock testimonials circulating mainstream media. The result is a gritty blend of typography and game-inspired animation, all perfectly matched to the Bioshock aesthetic, which itself is a blend of art deco and steampunk.

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