EyeballNYC: New BioShock “Quotes” spot


Basking in the glow of neon lights and its rave reviews, 2K Games (the makers of the blockbuster Xbox 360 game BioShock) and agency RDA commissioned EyeballNYC to create a typographic tour through some of the BioShock testimonials circulating mainstream media. The result is a gritty blend of typography and game-inspired animation, all perfectly matched to the Bioshock aesthetic, which itself is a blend of art deco and steampunk.

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



That was Amazing. I love the contrast between the ultra hip lights and the gritty game elements.


Yeah too bad about that ending though huh!

Marc B.

Why david?

Looks good.


yeah, what’s wrong with the ending?


I think he’s talking about the ending of the game, not the spot.


…I still say eyeball’s old website is better than their new one.


I definitely agree…I liked how you could check out all of there projects and I enjoyed the gossips section that had all kinds of cool links from vintage wallpaper to graffiti research lab.


I am almost positive this has been said before. Eyeball’s current site is temporary. A new site will be up for 08.

Get your rate up not your hate up.


those guys need to advertise that ish. I was bummed for a minute. thank you, cheesehead.

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