JibJab “In 2007”


JibJab’s pop-culture pugilism needs no introduction. They were one of the early pioneers of internet virals, and after years in the game they’ve remained true to their roots.

“In 2007,” a look back on a fun year for everyone involved, recently aired on The Tonight Show and on The Today Show. If you look closely, you’ll find some pretty sophisticated animation going on here. In addition to some nice secondary movement, the overall design is fun without upstaging the caricatured celebrities. (My favorite moment is when a meditative Steve Jobs blisses out in front of an iPhone.)

As the art and animation director, Motionographer’s very own Daniel Oeffinger had a huge hand in creating this project. Here’s a rundown of the key players:

Directed by: Gregg & Evan Spiridellis
Art / Animation Direction: Daniel Oeffinger
Animation / Compositing: Daniel Oeffinger, Cyprian York Sadlon, Evan Spiridellis, Kevin Elam, Mike Chiechi, Amanda Spalinski, Jeff Gill, Devin Roth
Character design: Joshua Goodrich, Daniel Oeffinger
Background design: Daniel Oeffinger

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



It is very, very crude.

Schwarzenegger took the throne.


Steve Jobs created the iPhone hahahaha


great stuff. it moved so fast I could barely soak it up.

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