This Flash viral for discount Netherlands merchant HEMA is a load of fun. It’s like an IKEA catalog was sliced up and fed to a Rube Goldberg machine. The magnifying glass bit is brilliant.
UPDATE: Thanks to Jurriaan in the comments, we have a little more info on the production of this project. The 3D was done by Addikt. The 2D animation and Flash were handled by Satama, and the concept came from agency CCCP.
Thanks to my friend Matt Ross for the tip!