“Do, Keep Doing, Do Some More” is a strange and wonderful mix of advertising, storytelling and eco-awareness soapboxing. Its simple lines and colorful palettes strike the right balance of friendliness and confidence, while the animation features some clever transitions and an easy-does-it pace that never feels overwhelming.
Like the legendary 2005 Honda “Grrrr” spot (animated by Smith & Foulkes), “Keep Doing” features the mellifluous voiceover talent of Garrison Keillor. Both scripts are written to elicit optimism from viewers—not just about Honda but about their own lives. It’s a clever approach, one that owes much to Keillor’s delivery. He reads ads the same way he reads poetry: with conviction and authenticity.
Everything dovetails so nicely—and that’s no small feat. The project was directed by Not to Scale’s Coan and Zorn, who you might remember from the Volvo “Vox Popular” campaign a while back. Agency Wieden+Kennedy London deserve props for conceiving and designing “Do More” in house. They showed true creative vision on this spot.
Watch the QuickTime version | Full credits | Visit Not To Scale