Shilo’s latest effort is an action-packed all-CG spot for Hankook Tires and agency Cheil Communications in Seoul, South Korea. This is classic Shilo: narrative fueled by high-impact visuals polished to a brilliant shine. My favorite detail: the close-up of the tires deforming as they grab the road.
The camera work and editing in this spot are top drawer. The challenge with this project was to make sure that the tires—not the cars—are the stars of the spot. Shilo balanced the players well, subtly shifting the focus without ever disorienting the viewer.
Shilo’s also posted a couple new experimental shorts on their site: Timeless (created for IdN magazine) and Our Puppet Show. The fact that Shilo takes time to create projects like these in the midst of big-budget commercial work is one of the things that sets them apart from the herd.